Retail

East Troy Marine

Boat dealership, selling Berkshire Pontoon Boats and Yamaha Motors. Boat/Motor Service, Storage, Parts, and Oil.

http://www.easttroymarine.com/

End of the Leash

Pet supply store featuring over 30 varieties of all natural foods, unique toys, collars, bowls and treats and pet lover items, including pottery, clothing and jewelry. Stop in and see why we are ''Naturally the Best for Pets and their People.''

http://endoftheleash.com/

Hill Valley Dairy

Hill Valley Dairy is a family-owned artisanal cheese producer based in Lake Geneva, Wisconsin. Founded in 2016 by Ron and Josie Henningfeld, the dairy crafts small-batch cheeses using high-quality milk from their family farm, Romari Farms, established in 1942. Their offerings include cheddars, gouda, and cheese curds, all made with a commitment to quality and tradition. Hill Valley Dairy operates a cheese shop and a cheese bar in Lake Geneva, providing customers with handcrafted cheeses and cura

https://hillvalleydairy.com/

Home on the Square

It’s a treat to explore the items inside East Troy’s new home, garden and gift shop, most of which are sourced from a mixture of the East and West coasts and Wisconsin-based artists and companies. You can shop for your favorite items online.

https://www.homeonthesquare.shop

Hometown Sausage Kitchen

Hometown Sausage Kitchen has been a local USDA meat processor in the East Troy area for over 30yrs. In 2011 Yuppie Hill Poultry(Lynn Lein) and John Hudoc did a partnership and purchased the Hometown. We specialize in fresh and smoked meat products for wholesale and retail. Consultation and custom work is available for farmers to private label off farm sales. ''We Link it Local.''

http://www.hometownsausagekitchen.com/

InkLink Books

InkLink Books, East Troy’s first bookstore, is located on the north side of the East Troy Village Square. The building, which dates back to 1862 has been completely transformed into a chic yet comfortable space filled with beloved titles of every genre. With a stunning Old World design, the shop captures the nostalgia of the best independent bookstores by filling its shelves with books from hyper-curated lists. Hours are from 10 a.m. to 1 p.m. Tuesday through Saturday.

https://www.facebook.com/inklinkbooks/

Square Side Boutique

Square Side Boutique specializes in women and children’s fashion. The shop recently un-veiled a complete renovation with a new contemporary look and layout with open sightlines and lounge areas.

The Carpenter's Daughter

The East Troy Village Square welcomed its newest addition at the beginning of 2023 and owner Kim Price says her faith-based brick and mortar is an ideal fit for the area.
The store will feature home, gifts, apparel and seasonal items as well as custom crafts and monthly wine and craft night for ladies. Everything is faith based and inventory is updated frequently.

http://carpenters-daughter.square.site

The Global Glass

If you’re looking for a great bottle of wine, the latest craft beer or something you’ll actually want on your bar cart, you'll want to head to East Troy’s newest shop, located on the north side of the East Troy Village Square. The Global Glass is a full-service retail store featuring beer, wine and spirits. The store's experienced staff is ready to help you with your beverage selections and happy to share their knowledge.

http://www.theglobalglass.com

West 20 Ranch & Saddle Co.

West 20 Ranch & Saddle Company showcases Wisconsin's largest collection of high quality saddles, tack, and clothing for the English or Western rider. They also offer a fine selection of accessories.

http://www.west20.com/