East Troy Area Businesses > Retail


East Troy Marine, Inc.

Polaris dealership - sell ATV's, Rangers and snowmobiles. Service dealership for Polaris ATV's, Rangers, snowmobiles and PWC's. Carry apparel and accessories. Boat storage.


End of the Leash

Pet supply store featuring over 30 varieties of all natural foods, unique toys, collars, bowls and treats and pet lover items, including pottery, clothing and jewelry. Stop in and see why we are ''Naturally the Best for Pets and their People.''


Good's Antiques

The Good family has been working with antiques for over 25 years in the East Troy area. "We believe antiques are uniquely crafted with quality, telling the history of a time, place and people. Each piece we refurbish or find highlights the integrity of that history."

Stop by this family owned shop, selling antiques, reclaimed pieces and custom orders.


Home on the Square

It’s a treat to explore the items inside East Troy’s new home, garden and gift shop, most of which are sourced from a mixture of the East and West coasts and Wisconsin-based artists and companies. You can shop for your favorite items online.


Hometown Sausage Kitchen

Hometown Sausage Kitchen has been a local USDA meat processor in the East Troy area for over 30yrs. In 2011 Yuppie Hill Poultry(Lynn Lein) and John Hudoc did a partnership and purchased the Hometown. We specialize in fresh and smoked meat products for wholesale and retail. Consultation and custom work is available for farmers to private label off farm sales. ''We Link it Local.''


InkLink Books

InkLink Books, East Troy’s first bookstore, is located on the north side of the East Troy Village Square. The building, which dates back to 1862 has been completely transformed into a chic yet comfortable space filled with beloved titles of every genre. With a stunning Old World design, the shop captures the nostalgia of the best independent bookstores by filling its shelves with books from hyper-curated lists. Hours are from 10 a.m. to 1 p.m. Tuesday through Saturday.


MAC Games

MAC Games is East Troy’s newest game store specializing in collectible card games, board games, role playing games and casual/competitive gaming events. Hours are 2 to 8 p.m. Wednesday-Friday, noon to 8 p.m. Saturday and noon to 5 p.m. on Sunday.
For more information, email macgameset@gmail.com.


Sherwin-Williams Co.

Sherwin-Williams sells quality paints, wallcoverings, applicators, ladders and miscellaneous supplies to retail and wholesale customers. We host ''How To'' clinics and provide computer color matching.


Square Side Resale & Consignment Boutique

We are a locally owned and operated consignment shop specializing in women's and children's fashion. We accept new and gently used, quality clothing, shoes, handbags and accessories.

The Global Glass

If you’re looking for a great bottle of wine, the latest craft beer or something you’ll actually want on your bar cart, you'll want to head to East Troy’s newest shop, located on the north side of the East Troy Village Square. The Global Glass is a full-service retail store featuring beer, wine and spirits. The store's experienced staff is ready to help you with your beverage selections and happy to share their knowledge.


West 20 Ranch & Saddle Co.

West 20 Ranch & Saddle Company showcases Wisconsin's largest collection of high quality saddles, tack, and clothing for the English or Western rider. They also offer a fine selection of accessories.



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