The largest competitive cycling event in the United States, the Tour of America’s Dairyland, will make its seventh stop in East Troy on Friday, June 22.
The East Troy Cycling Classic begins at 10:35 a.m. with nearly nine hours of high-energy professional cycling around the East Troy Village Square and nearby streets.
The event features live music, kids race, East Troy Farmers Market, an ESPN radio broadcast and local vendors offering a variety of food items and beer, soda and water. Many surrounding businesses get in on the action with race day specials and bike themed items.
Lovanova will play from 6 to 9 p.m.
The East Troy race start and finish will be on the east side of the square (2096 Church St.). The cyclists will ride laps around the half-mile course between 10:45 a.m. and 8 p.m. for timed races that range from 40 to 90 minutes.
The race will shut down streets on the course, but local businesses will remain open. Parking will be available in the Chester Byrnes lot, 2031 Division St., and a golf cart shuttle will be available.
Admission is free and spectators may watch the cyclists whiz by once every three minutes from anywhere on the racecourse.
ABOUT THE RACE
The title sponsor for the East Troy Cycling Classic is the Dennis and Janice Klumb Family Foundation, which put up half of the bid fees to host the race. The East Troy Area Chamber of Commerce serves as the local host, with funding for the balance of the fees donated by other local and regional sponsors.
ToAD 2018, which marks its 10th anniversary, runs Thursday, June 21 through Sunday, July 1 and features criterium-style races daily in different Wisconsin communities. With the exception of Schlitz Park in Milwaukee, ToAD 2018 races will return to the same communities as last year.
ToAD has become one of the most popular bike race series in the sport earning an outstanding reputation for delivering a world-class race experience for both participants and spectators.
In 2017, nearly 1,000 racers from more than 40 states and 15 countries participated in ToAD with an average of 450 racing daily.
Overall an estimated 100,000 spectators attended races and other special race-day events in host communities.
Kids Fun Races
The Tour de Square Kids Fun Races will give children the chance to compete like the pros as they pedal their two, three or four wheel bikes fast and furiously toward the finish line.
The first race starts at 6 p.m. All racers must meet at the East Troy Village Municipal Parking Lot, on the corner of Church and Austin streets, by 5:45 p.m.
The first 100 entries will receive goodie bags. There is no entry fee, but registration is required.
Medals will be awarded to the top three places in three age categories, tricycles/big wheels (age 4 and younger), training wheels/two wheels (ages 4-7) and two wheels only (ages 8-11). All children must wear helmets.
Entry forms are available here or pre-register the day of the race at the Chamber information booth on the east side of East Troy Village Square Park.
East Troy's Slow Ride Race
Sign up for East Troy’s 4th annual Slow Ride Bike Race during the East Troy Cycling Classic on Friday, June 22. Each rider competes to be the slowest rider without stopping. Last place comes in first!
Up to 20 entrants will ride a bicycle (either their own or one that is provided) from 2100 Church St., to the start/finish line of the East Troy Cycling Classic, 2096 Church St. (former East Troy Chamber of Commerce Office) for total of 52 feet. Each rider competes to be the slowest rider without stopping, putting a foot or arm onto the ground (building, person, etc.) in order to win. No track standing. Riders must be always be moving forward in a straight line.
Round 1: 2 heats of up to 10 riders. First and second place winners (slowest riders or riders who go the farthest) of each heat advance to Final Round
Final Round: 4 riders
Prize categories: (as chosen by emcee and judges)-Winner (slowest rider or who goes the farthest) wins $100-Best Costume
Awards given post race on main stage.
REGISTRATION FEE: $15
East Troy Cycling Classic