3 Driving Forces of Retail

Elkhorn Area High School
482 E. Geneva Street, Elkhorn, WI 53121

  Feb. 19, 2019, 8:30 a.m.

Tuesday, Feb. 19


Registration & Continental Breakfast: 8 a.m.
Speakers: 8:30-10 a.m.

Partner member: FREE / Non-member: $10

Elkhorn Area High School
482 E. Geneva Street, Elkhorn, WI 53121

This is a "Don't Miss Event" that will explore the forces driving the retail industry, including:

• Product Mix
• Customer Services & Accessibility
• Customer Experiences & Engagement



Lyn Falk

Consumer Behavior Specialist

Lyn is an award-winning retail designer, consumer behavior specialist, and business strategist with over 30 years of experience creating intentional and engaging environments that bring brands to life. She uses her knowledge of design, business, consumer behavior and environmental psychology to craft interactive and emotionally engaging experiences that delight customers, elevate brands and increase bottom lines. Lyn has also been active in the revitalization of downtown districts across the Midwest, working to enhance storefronts and streetscapes, and recharge Main Street businesses.

Lyn is the founder of Retailworks, Inc., a branding, design and consulting firm specializing in retail, corporate and hospitality spaces.


Laura Leszczynski

Artist, designer, strategist, marketer, speaker, author

Laura Leszczynski brings over 27 years of business experience to the table - having owned her own marketing and branding agency, co-founded a youth volleyball club serving 400 athletes, helped run a family owned bar and restaurant - and today, continues to execute creative deliverables to a wide range of industries and clients. Applying neuromarketing best practices and smart strategies, Laura uncovers hidden opportunities to help businesses create effective marketing campaigns that increase foot traffic and customer retention.

Jim Shoberg

Owner, J. Robert's Fine Men's Apparel

J. Robert's Menswear has been an independently owned and operated business in Elkhorn, Wisconsin since the late 1800's and owned since 1983 by Jim and Marilyn Schoberg.

J. Robert's is a full service, competitively priced men's clothing store offering the latest fashions in tailored and casual clothing, shoes, accessories, and formal wear.  All of the staff at J. Robert's are experts on fashion and fit.

Phil Sassano
The Design Coach: Artist & Design Professional
Sean Payne
Clear Water Outdoor, General Manager

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