The largest competitive cycling event in the United States, the Tour of America’s Dairyland, will make its 10th stop in East Troy on Friday, June 16.
The East Troy Cycling Classic begins at 11:10 a.m. with nearly nine hours of high-energy professional cycling around the East Troy Village Square and nearby streets.
“ToAD has differentiated itself by evolving into a community-wide festival that happens to have cycling throughout the day,” said Vanessa Lenz, Executive Director of the East Troy Area Chamber of Commerce, which hosts the event. “East Troy is day 2 on the 11-day race series and our schedule represents everything our local community has to offer.”
Spectators may watch the cyclists whiz by once every three minutes from anywhere on the racecourse, which will feature plenty of food, drink and entertainment. Admission is free.
“We are planning to add to the action with activities for all ages, food vendors, live music and more. Many surrounding businesses will get in on the action with race day specials and bike themed items,” Lenz said.
RACE DAY LINE UP
11:10 a.m.- Novice Men/Jr Novice Boys U19
11:50 a.m.- Novice Women/ Jr Novice Girls U19
12:30 p.m.- Category 3/4 Men
1:20 p.m.- Category 3/4 Women
2:10 p.m.- Category 2/3 Men
3:10 p.m.-Masters 1/2/3
4:10 p.m.- Pro 1/2 Women
5:35 p.m.- Handcycle Races
6:10 p.m.- Slow Ride Bike Race
6:30 p.m.- Tour de Square Kids Race
7 p.m.-Pro 1/2 Men
2023 ROUTE INFO
East Troy will use the same route as last year with the East Troy race start and finish on the west side of the square (in between East Troy House and East Troy Brewery) and course heading west on Main, north on Beulah and east on Union Street back to the square.
About 500 cyclists from around the country and abroad will ride laps around the half-mile course between 11:10 a.m. and 8:15 p.m. for timed races that range from 40 to 90 minutes.
The race will shut down streets on the course, but local businesses will remain open.
Parking will be available in the Chester Byrnes lot, 2031 Division St., and a golf cart shuttle will be available. Call (262) 642-3770 for a shuttle on race day. Residents should park in the Resident Only Parking designated parking area.
Business Parking will be available in the former Cobblestone Lot, 2088 Church St.
ADA parking is available in the Municipal Lot, 2108 Church St.
Admission is free and spectators may watch the cyclists whiz by once every three minutes from anywhere on the racecourse.
RACE ROUTE RESIDENT INFO
The title sponsor for the East Troy Cycling Classic is the Dennis and Janice Klumb Family Foundation, which put up half of the bid fees to host the race. The East Troy Area Chamber of Commerce serves as the local host, with funding for the balance of the fees donated by other local and regional sponsors.
ToAD 2023 runs Thursday, June 15 through Sunday, June 25 and features criterium-style races daily in different Wisconsin communities.
ToAD has become one of the most popular bike race series in the sport earning an outstanding reputation for delivering a world-class race experience for both participants and spectators.
Each year, ToAD welcome nearly 1,000 unique pro and amateur racers from more than 40 U.S. states and 15 countries, averaging 450-500 daily.
Overall, an estimated 100,000 spectators attended races and other special race-day events in host communities.
“The East Troy Cycling Classic is a great time to celebrate the gem that is East Troy. I love seeing the people and the exposure for East Troy the bike race brings. It not only brings with it some of the top racers from around the world, as well as competitions for locals, but also puts the spotlight on our community, its residents and our businesses,” said Lenz.
For questions regarding the race route or special accommodations, email firstname.lastname@example.org or call (262) 642-3770.
RACE DAY SPECIALS
TOUR DE SQUARE KIDS FUN RACES
The Tour de Square Kids Fun Races will give children the chance to compete like the pros as they pedal their two, three or four wheel bikes fast and furiously toward the finish line during the East Troy Cycling Classic on Friday, June 16.
Tricycles/Big Wheels (up to age 4)– 6:30 p.m. start All Racers should gather at the East Troy Brewery Parking Lot at 5:45 p.m. The first race will consist of a shortened race course that loops around the square.
Training Wheels/Two-Wheels (ages 4-7)- start at 6:35 p.m. at the start line (between East Troy House and East Troy Brewery) and complete one lap of the entire .55 mile professional race course, ending at the official finish line
Two-Wheels only (ages 8-11)- start at 6:40 p.m., going one lap of the entire .55 mile professional race course, ending at the official finish line (between East Troy House and East Troy Brewery)
•Children 11 and under are eligible
•Goodie bags for the first 200 entries
•Popsicles provided to the first 200 entries courtesy of Sauced Pizzeria
•A special ceremony will take place on the official race stage for the winners in each age group/ category, taking 1st, 2nd, and 3rd place – Just like the Pros!
•Helmets are required for each rider
•The release below must be completed for each participant and signed by a parent or guardian
•BYOB! Each rider must supply his or her own bicycle.
KIDS RACE REGISTRATION
East Troy's Slow Ride Race
Sign up for East Troy’s 7th annual Slow Ride Bike Race during the East Troy Cycling Classic at 6:10 p.m. on Friday, June 16. Each rider competes to be the slowest rider without stopping. Last place comes in first!
Up to 20 entrants will ride a bicycle (either their own or one that is provided) from the start/finish line (between East Troy House and East Troy Brewery) of the East Troy Cycling Classic for total of 52 feet. Each rider competes to be the slowest rider without stopping, putting a foot or arm onto the ground (building, person, etc.) in order to win. No track standing. Riders must be always be moving forward in a straight line.
Round 1: 2 heats of up to 10 riders. First and second place winners (slowest riders or riders who go the farthest) of each heat advance to Final Round
Final Round: 4 riders
Prize categories: (as chosen by emcee and judges)
-Winner (slowest rider or who goes the farthest) wins $100
Awards given post race on main stage.
REGISTRATION IS FREE!
East Troy Cycling Classic