East Troy Area Chamber of Commerce & Tourism
East Troy First Friday- Beach Bash

East Troy First Friday- Beach Bash

On Friday, August 1st at 5pm — 8pm

Edited: 8/4/2025, 11:15 AM


Get ready to soak up the summer vibes at East Troy’s First Friday: Beach Bash from 5 to 8 p.m. on Friday, Aug. 1 at East Troy Village Square Park! We’re bringing the beach to the square — no sunscreen required.

MUSIC: 

Big Al Wetzel Band

Sponsored by Sauced Pizzeria

 

BEER TENT: 

East Troy First Fridays beer tent featuring craft brews and hard seltzers

Sponsored By MAAT Auto Parts

 

ACTIVITIES: 

Beach Games Sponsored by Koskinen Eye Clinic:

Test your skills with sand-free beach volleyball, limbo contests, hula hoop challenges, and more.

Water Fun Zone: Cool off with splash-tastic activities like water balloon tosses and misting stations.

First Fridays Photo Booth with Reitz Media

 

FOOD TRUCKS:

Cocina Filipina
Yuppie Hill Barnyard Grub
Lefty’s Too
Mr. P's Grilled Cheese
Mami Feliz Mexican Cuisine
Pierogi Rig

Kona Ice- East Troy Kiwanis Club fundraiser
Mad Lemonade Co
CJ’s Coffee n’ Cream

Sandwich Sisters
Happy Times Barbecue

GRASS PARKING:
Tudo Sabor Brasil
Uyghur Grill LLC
East Troy Lions Sweet Treats Fundraiser Supporting Texas Flood Victims

 

MAKERS SPOTLIGHT & MARKETPLACE:

Shop one-of-a-kind, handcrafted goods from our unique vendors as well as talk to local artisans!

Ground Up Flowers
Granny's Crew
The Elegant Palm
Midwest Cottage Corner
CrafteNook
Cozycomb Honey & Homestead, LLC
Muddy Boots Plants and Produce
Magpies Gourmet Dog Treats
Book Daisies
Artisan Ambrosia
2 Crafty Grandma's
East Troy Library

COMMUNITY CORNER:
Lego Mural with Reach Church
East Troy American Legion, Loomis- Martin Post 188
Girl Scouts of Wisconsin Southeast Kids Activities
Visit from the East Troy Fire Department firefighters, who will be bringing some of their fire trucks
Wisconsin Fairways Golf Darts
Jones + Poet Beach Themed Photo Booth
Infinity Dance showcase: Pixies Performance with Tinker Bell at 5:15 p.m. Meet-and-greet photo op with Tinker Bell until 6:30 p.m.
Pack 17 Lego Regatta Race Track 
Alpine Valley Resort 

Culver's of East Troy Games & Visit from Scoopie
Divine Hair Studio, Ruelle 2 Renew & PuraVida Massage Therapy Relaxation Station & Feather & Tinsel Extensions
O'Leary Plumbing & Heating Water Wagon
O’Leary Plumbing, Heating & Electrical will be serving up free cookies and ice cream while supplies last
Face Painting with East Troy Titans Youth Cheer and Poms Color Guard

 

Food Truck Vendor Application

Marketplace Vendor Application
 

Sponsor First Fridays!

Special Thanks to Wisconsin Oven Corporation, our longest standing member of over 47 years.


© 2025 East Troy Area Chamber of Commerce & Tourism