Winter hasn’t officially arrived in East Troy until you take a trip to Alpine Valley Resort.
Alpine features 20 slopes that range from beginner to expert mogul runs with 388 feet of vertical skiing. The hill also includes three Terrain Parks, which offer snowboarders and freestyle skiers a variety of rails, boxes and snow features.
“We offer services that you would see out west but for half the price and locally. In specific to the ski hill aspect, we have three high speed quad chairlifts, five magic carpets and a snow carousel for kids,” said Elizabeth Firestone, Ski and Snowboard Director. “We were voted number one for snow making and number one for family resort.”
Firestone said the resort has recently had a facelift and they’ve had an influx of weddings, parties and corporate events.
If you are looking to get back on the slopes, Firestone suggests brushing up on your skills with one of Alpine’s qualified and enthusiastic instructors. Alpine offers classes for beginners to well-seasoned skiers and riders.
“We host programs that gets kids out on the ski hill, to get engaged into a sport that can last a lifetime safely,” Firestone said.
To make the most of this year’s Alpine season, check out their Weekday Specials (non-holidays), including Tremendous Tuesdays ($31 a.m. session lift tickets), Men’s Day Wednesday ($34 a.m. session lift tickets for men) and Women’s Day Thursday ($34 a.m. session lift tickets for women).
“The best way to increase your value would be to purchase a season pass. A season pass is beneficial if you come to Alpine more than eight times. By that point you will have spent more on lift tickets then on the season pass,” Firestone explained.
Students can get discounted rates by joining their school’s ski club.
“East Troy Middle School, East Troy High School, East Troy elementary, East Troy Parks and Recreation and St. Peter’s School all have ski clubs that families can get involved in,” according to Firestone.
Weekday rates are $41 (all area) and $29 (beginner) from 10 a.m. to 5:30 p.m. and 2 to 10 p.m. and $56 (all area) and $45 (beginner) for a full day. Weekend and Holiday rates are $51 (all area) and $37 (beginner) from 9 a.m. to 5:30 p.m. and 2 to 10 p.m. and $66 (all area) and $52 (beginner) for a full day.
“Alpine has been in business for 54 years, and look forward to many more years. We love helping our community and only wish grow,” said Firestone.
Alpine Valley is located at W2501 County Road D and can be reached at (262) 642-7374 and (800) 227-9395.