Posted on Thursday December 10, 2020 by Vanessa Lenz

How to See East Troy Lights

Dec. 5-31


Control the lights.
Watch the show.
Make the magic!

Take a trip to downtown East Troy to see East Troy Lights – an all new holiday light attraction (that you can see while social distancing).

The interactive and imaginative light display experience will transport visitors to a dazzling display of lights utilizing the back-drop of the historic East Troy Village Square.

Walk through the lights or see the show from your car by tuning into 90.9 FM. Lights will continue with timed shows on the hour at 5 p.m., 6 p.m., 7 p.m., 8 p.m. and 9 p.m. through Dec. 31.

Not only can you watch the shows - on the hour, every hour - but, with the help of a mobile phone, you’ll be able to try your hand at making your own light show. Visit to play! Earn more power by playing the game or purchase power inside the game to take control of the lights.

The foundation of the project is collaboration with the East Troy Community School District (from 4K to 12), our businesses, attractions and residents coming together to make it happen. From East Troy Middle School students coding light shows to all of our downtown storefronts decking the halls to local businesses working with East Troy High School and Gateway students to build the interactive light show boxes, their efforts have been remarkable!

Find out more at


Earn power by completing quests around East Troy, use the power to control the lights!


Where to eat:

Check out the local food carry-out options on the square:

Food Menu


Sauced A Pizzeria

2894 on Main

(Kitchen hours: 8 a.m. to 3 p.m.
Cafe hours: 7 a.m. to 3 p.m. Sat & Sun., 6 a.m. to 5 p.m. Mon-Fri)

Cheers! Warm up at
East Troy Brewery

East Troy Brewery, 2905 Main St., will have its heated outdoor Winter Beer Garden open to keep beer lovers warm and cozy during the month of December.

    Multiple heaters and fire pits equip East Troy Brewery's al fresco space for folks looking to enjoy their from-scratch kitchen options, like their famous Texas Red Chili and Hill Valley Dairy Cheese Curds, while making outdoor dining in Wisconsin new and inventive.

    East Troy Brewery will also feature its Weekend Brunch Menu every Friday-Sunday from noon to 4 p.m., new Winter merchandise, and a rotating warm winter cocktail menu. 

    East Troy Brewery also maintains a strong commitment to offering quality carryout options, including its entire line of in-house Craft Beers to-go. 

    Hours are: Wednesday and Thursday: 4 to 10 p.m.
(Kitchen closes at 9 p.m.); Friday: noon to 10 p.m.
(Brunch: noon to 4 p.m. | Full Menu: 4 to 9 p.m.); Saturday: noon to 10 p.m.
(Brunch: noon to 4 p.m. | Full Menu: 4 to 9 p.m.); Sunday: noon to 8 p.m. (Brunch: 4 to 8 p.m.)

    For more information, visit 

Carryout Instructions

1) Check out the menu at 
2) Call East Troy Brewery at (262) 642-2670 to place your order and pay with a credit/debit card.
3) East Troy Brewery will confirm pick-up time.
4) Come on in to pick up your order, or
5) Drive to the brewery and park in the lot near the back doors - call (262) 642-2670 to let staff know you’ve arrived and they will bring it out to you.

Family-Meal Carryout Packages start next week! Order ahead for carryout the next day.


Try Candy Cane Gelato!

Sauced Pizzeria, 2886 Main St., is now open from noon to 8 p.m. on Fridays and Saturdays and noon to 7 p.m. on Sundays for carryout.

The locally sourced, seasonally inspired, 100% wood fired Neapolitan style pizzeria is also featuring new flavors of its house-made gelato with all organic ingredients, including an East Troy Lights Special: Candy Cane!

Sauced now features a "scheduled" pickup feature to its online ordering. Order ahead to beat the rush and they'll have it ready at the time you choose!

Order online at

Hit the Slopes


Alpine Valley Resort, W2501 County Road D, is ready for you to enjoy winter fun with COVID-19 safety protocols in place paired with several new offerings for this season.

    Alpine Valley, which was recently voted number one for snow making and number one for family resort, offers the ideal chance to get outdoors with plenty of open space for guests to spread out.

    Alpine features 90 skiable acres with 21 runs that range from beginner to expert with 388 feet of vertical skiing. The hill also includes three Terrain Parks, which offer snowboarders and freestyle skiers a variety of rails, boxes and snow features.

    If you are looking to get back on the slopes, brush up on your skills with one of Alpine’s qualified and enthusiastic instructors. Alpine offers classes for beginners to well-seasoned skiers and riders.
To make the most of this year’s Alpine season, check out its Weekday Specials (non-holidays), including Tremendous Tuesdays ($38 a.m. session lift tickets), Men’s Day Wednesday ($41 a.m. session lift tickets for men) and Women’s Day Thursday ($41 a.m. session lift tickets for women). Students can get discounted rates by joining their school’s ski club.

    Weekday rates are $48 (all area) and $35 (beginner) from 10 a.m. to 5:30 p.m. and 2 to 10 p.m. and $63 (all area) and $50 (beginner) for a full day. Weekend and Holiday rates are $58 (all area) and $43 (beginner) from 9 a.m. to 5:30 p.m. and 2 to 10 p.m. and $73 (all area) and $58 (beginner) for a full day.
    Alpine Valley can be reached at (262) 642-7374 and (800) 227-9395. For more information, visit

Tips to Stay Safe on the Slopes

• Wear a face covering when you are in any of the buildings, in the base area and riding a lift.
• Adhere to physical distancing guidelines.
• Stay home if you are sick or at high risk.
• Leave immediately if you begin to show signs or symptoms of illness.
• Wash your hands.
• Tailgating and large group gatherings in the parking lots will not be allowed only parties that arrived at the ski area together can gather. Groups should have no more than 10 individuals outdoors from no more than 2 households.
• Plan to boot up at your car and leave your stuff there. You will not be able to hang out, store things.
• Buildings will have capacity restrictions and only be for dining customers and bathroom use.
• Alpine is doing outside ticket sales
• Be aware that due to guidelines wait times can vary on lifts, be patient we are all in this together. 

Shop Before the Show

The holidays are just around the corner and East Troy makes it easy to expand your go-to shops with a solid list of local favorites.

    “This year more than ever, small shops are relying on your business,” said Vanessa Lenz, East Troy Area Chamber of Commerce Director. “Whether you shop online, in person, buy gift cards or pick up curbside, let’s show East Troy some love this holiday season.”


Home on the Square

2888 Main St., East Troy, WI 53120 | (262) 642-5400

    Family owned and operated, Home on the Square aims to deliver a unique blend of high quality domestic and international products specifically geared towards a Midwestern client.

InkLink Books

2890 Main St., East Troy, WI 53120 | (262) 642-9607
     InkLink Books, known for hosting bestselling authors at its Read & Feed book dinners, captures the nostalgia of the best independent bookstores by filling its shelves with books from hyper-curated lists.

Square Side Resale & Consignment Boutique

2874 Main St., East Troy, WI 53120 | (262) 215-3736
Locally owned and operated consignment boutique specializing in women and children’s fashion. 

Square Roots/ 2894 on Main

2894 Main St., East Troy, WI 53120 | (262) 642-9600

    Located inside the café, 2894 on Main, Square Roots has created a local hub for community-produced goods, featuring a unique selection of groceries and gifts. 

The Global Glass

2884 Main St., East Troy, WI 53120 | (262) 684-5420
 A full-service shop featuring beer, wine, spirits and expert picks on a great bottle of wine, the latest craft beer or something new for your bar.

Goods Antiques

 3066 Main St., Suite 102, East Troy, WI 53120 | (262) 385-5518
 This family owned shop, features antiques, reclaimed pieces and custom orders. 

Zinn’s Mercantile

2087 Division St., East Troy, WI 53120
We bet you can find contemporary, fun, or vintage gifts for just about everyone on your list, from newborn to 99 years old! Zinn’s, located in the former Ivan's restaurant space, offers an eclectic mix of unique items for the home, featuring artisan goods and antiques.

East Troy Pharmacy

3284 Main St., East Troy | (262) 642-3510
 East Troy Pharmacy offers friendly, quick and competitive pricing and a large selection of gifts and puzzles.

The Elegant Farmer

1545 Main St. Mukwonago | (262) 363-6770 

    The Elegant Farmer serves up homemade, fresh-picked and delicious offerings in its Farm Kitchen Bakery, Deli & Market. The business is noted by “Gourmet Magazine,” “The Wall Street Journal,” “Food Network” and “Milwaukee Magazine” as having “the best pie in America.” 

Grab some drinks:

Drink Menu

Drink Menu

The Hive Taproom

Sauced A Pizzeria

2894 on Main

Al Smith's Saloon

Sammy's Place


Give a shout out during the shows on the Square!

East Troy Lights will feature timed shows on the hour at 5 p.m., 6 p.m., 7 p.m., 8 p.m. and 9 p.m. through Dec. 31.
As a Daily Light Show Sponsor, your company or family name will be listed as a sponsor on and you will receive social media shout outs during your designated light show day. Cost is $100 to sponsor the whole day (businesses or very excited residents).
This is a great opportunity to send holiday greetings from your business or family (i.e. Merry Christmas from the East Troy Area Chamber of Commerce!), promote a special at your business (i.e. 2 for 1 appetizers at East Troy Brewery all day) or celebrate a special occasion (i.e. Happy Birthday to my wonderful mother!) We can customize your messaging to fit your needs!
To reserve your space, email or click here.

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