Posted on Saturday November 25, 2023 by Vanessa Lenz

Shop Small this Holiday Season (& every day)

Happy Small Business Saturday!

We hope you shop small and local every day, but today’s a good day to show your support to the many businesses in our community.

Here are some of our East Troy favorites...

Home on the Square



Home on the Square, 2888 Main St., has been busy stocking its shelves and website with go-to-gifts for everyone on your list. 

Family owned and operated, Home on the Square aims to deliver a unique blend of high quality domestic and international products specifically geared towards a Midwestern client.

Open Tues.-Fri. from 10 a.m. to 6 p.m. and Sat. from 9 a.m. to 4 p.m. For more information, visit or call (262) 642-5400.


InkLink Books

Find the best gift for the book lover in your life at East Troy's favorite book store InkLink Books, 2890 Main St.

InkLink Books, known for hosting bestselling authors at its Read & Feed book dinners and virtual events, captures the nostalgia of the best independent bookstores by filling its shelves with books from hyper-curated lists.

Open Tues.-Sat. from 10 a.m. to 1 p.m. For more information, visit or call (262) 642-9607.

Square Side Boutique


Get ready for the holidays and shop a selection of fun festive outfits, coats, sweaters and other winter accessories at Square Side Boutique, 2874 Main St.

The locally owned and operated consignment boutique specializing in women and children’s fashion. Open Tues. & Wed. from 10 a.m. to 5 p.m., Thurs. from 10 a.m. to 7 p.m. and Fri. & Sat. from 10 a.m. to 4 p.m. For more information, click here or call (262) 215-3736.


Strumpet & Tart


 Strumpet and Tart offers a curated selection of goods that will give you design inspiration for any room of your home.

    Whether you’re in the market for a statement-making sofa or hoping to splurge on a regal mirror or warm up the most minimalist of rooms with an authentic Turkish rug, Strumpet and Tart has you covered. Open 11 a.m. to 6 p.m., Thurs.-Sun. Click here for more information. 

The Carpenter's Daughter


This faith-based brick and mortar features home, gifts, apparel and seasonal items. Everything is faith based and inventory is updated frequently.

Not sure what to get your friend, employee or coworker? Let The Carpenter's Daughter create the perfect gift basket for you.

Holiday Hours are Tues. from noon to 4 p.m., Wed. from 10 a.m. to 4 p.m., Thurs. from 10 am. to 7 p.m., Fri. from 10 a.m. to 4 p.m. and Sat. from 10 a.m. to 3 p.m. Click here for more information. 


The Global Glass


This holiday season, Gift a Wine Club experience from the Global Glass, 2884 Main St.

Your loved one will reap the benefits of detailed wine information, special surprises and really great wine. The Experience is offered seven times/year (Nov., Dec., Feb., March, May, June and Sept.).  You can choose which of these months you’d like to participate.

The Global Glass is a full-service shop featuring beer, wine, spirits and expert picks on a great bottle of wine, the latest craft beer or something new for your bar.

Open Mon.-Sat. from 9 a.m. to 9 p.m., Sun. from 10 a.m. to 6 p.m. For more information, visit or call (262) 684-5420.


Zinn's on the Square


 Zinn's on the Square, 2087 Division St., features a distinctive and unconventional home and lifestyle marketplace.

    The shop puts the focus on area makers and local small handmade businesses with products from around 30 local artisans.

Open today from 10 a.m. to 4 p.m., Tues.-Thurs. from 11 a.m. to 5 p.m. and Fri. from 11 a.m. to 7 p.m. For more information, click here.


Where to Find
Mouth-Watering Gifts:


2894 on Main


2894 on Main, 2894 Main St., has created a local hub for community-produced goods, featuring a unique selection of groceries and gifts.

Open Sat. & Sun from 7 a.m. to 3 p.m., Mon-Fri from 6 a.m. to 3 p.m. Kitchen hours are 8 a.m. to 3 p.m. everyday.

For more information, visit


Grassway Organics


Grassway Organics, W2716 Friemoth Road, features a natural food store offering many farm product varieties including, 100% grass-fed beef cuts, pastured chicken, pastured turkey and pork, farm-fresh pastured eggs as well as other items from bulk teas/spices to allergy and gluten-free specialties.

Shop the farm store Thursdays-Saturdays from 10 a.m. to 6 p.m. For more information, visit


Hill Valley Dairy


Hill Valley Dairy Cheese Shop & Wine Bar, 510 Broad St., Lake Geneva, features 100% locally made fun, flavorful cheese from its family farm and local producers to your table.

Cheeses can be found  locally at 2894 on Main on the square, 2894 Main St. and Frank's Piggly Wiggly, 3238 Main St.

Hill Valley Dairy Cheese Shop is open Thurs. through Sat. from 10 a.m. to 4 p.m. and Sun. and Mon. from 10 a.m. to 2 p.m. Hill Valley Dairy Wine Bar is open Thus. through Sat. from 10 a.m. to 7 p.m.

To order online visit

Hometown Sausage Kitchen


Hometown Sausage Kitchen, W1184 County Road L, East Troy specializes in award-winning handcrafted sausages and artisan smoked meat products for wholesale and retail. Made with locally sourced ingredients, USDA certified.

Hours are Tues. through Fri. from 10 a.m. to 4 p.m. and Sat. from 10 a.m. to 3 p.m. Visit their Facebook page for details: Click here


The Elegant Farmer


The Elegant Farmer, 1545 Main St. Mukwonago, is featuring pies, pies, and more pies this holiday season. From Apple to Pumpkin to Cranberry Apple to Cherry to Caramel Apple and more, each handmade with love from its Farm Kitchen.

The business is noted by “Gourmet Magazine,” “The Wall Street Journal,” “Food Network” and “Milwaukee Magazine” as having “the best pie in America.” The award-winning Apple Pie Baked in a Paper Bag has been the Elegant Farmer’s signature item for decades, baking over a quarter of a million pies each year.

Hours are 10 a.m.-6 p.m. every day. Additional online shopping is available here:


Special Thanks to our Chairman level Corporate Partner and longest standing member of over 47 years. Wisconsin Oven Corpooration  •   News  •   Tourism  •   Business  •   Events  •   Chamber  •   Contact