East Troy’s First Fridays event series will continue on Friday, Aug. 4 from 2-8 p.m. with Square Fest, a local music festival where businesses become stages and venues for area bands, including Big Al Wetzel Band, Paulie and the Poor Boys, Joey Halbur and more.

 This event will feature food trucks, craft beer, the East Troy Farmers Market and other activities at East Troy Village Square Park, 2881 Main St.

About First Fridays

Each First Friday event will feature a showcase event at East Troy Village Square Park with surrounding local businesses collaborating to bring an afternoon and evening of fun. Participating business owners will offer specials, coupons, demonstrations, featured menu items and more. 

First Fridays will run along with the East Troy Farmers Market, now in its ninth year, from 2-6 p.m. May 19 - Oct. 6 at East Troy Village Square Park. To participate, call (262) 642-3770 or email vanessa@easttroy.org.

2017 FIRST FRIDAYS