There is now an extra incentive to spend Friday nights in East Troy with the debut of this year’s First Fridays events, May-December, 4-7 p.m. in downtown East Troy.

“First Fridays are an exciting way to celebrate everything our town has to offer and reconnect locals with the businesses we have here,” said Vanessa Lenz, East Troy Area Chamber of Commerce Executive Director. “Participating business owners will offer specials, coupons, demonstrations, featured menu items and more.”

Connect Communities, an East Troy organization that works to drive downtown revitalization, is partnering with the East Troy Area Chamber of Commerce to host the series of events.

Each First Friday event will feature a showcase event at East Troy Village Square Park with surrounding local businesses collaborating to bring an afternoon and evening of fun.

First Fridays will run along with the East Troy Farmers Market, now in its eighth year, from 2-6 p.m. at East Troy Village Square Park.

To participate, call (262) 642-3770 or email vanessa@easttroy.org.

2016 First Fridays Schedule

MAY 6- KICK OFF KITE FLIGHT

Meet at 4:30 p.m.at the south side of the East Troy Village Square to decorate a beautiful kite.Join us for a grand launch of kites & bubbles to kick off our 1st First Fridays event.

JUNE 3- MILWAUKEE BALLET DAY

Join us for a fun way to keep moving this summer, including an interactive dance workshop and performance by the Milwaukee Ballet dancers at East Troy VIllage Square Park, 2881 Main St. at 5:30 p.m.

JULY 1- THE BIG PICNIC

Celebrate the United States of America's birthday early and the Dave Matthews Band concert with a community-wide picnic at East Troy Village Square Park.

AUG. 5- MARKET TO TABLE DEMO

Stop by East Troy Village Square Park for cooking demo by Chef John Hudoc of Hometown Sausage Kitchen featuring the seasonal bounty of the East Troy Farmers Market.

SEPT. 1- FOOD TRUCK FEST

Tempt your taste buds with this mix of the areas best food trucks and local restaurant vendors.

OCT. 7- DIY ART

Pottery and jewelry making demonstrations will take place from 4-7 p.m. at East Troy Village Square Park.

NOV. 4- ART WALK

A collaboration of local artists, galleries, non-profits and businesses to celebrate the arts in East Troy.

DEC. 2- SANTA SCAVENGER HUNT

Prepare for Santa’s arrival in East Troy on Saturday, Dec. 3 with this Square Scavenger Hunt featuring unusual challenges and creative tasks.